Bring back the original Black Magic Chocolates

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Created December 17, 2007 by Juliana


And all because the lady loves….MILK TRAY?? Hell no!! they made a mistake!The lady actually loves…
BLACK MAGIC CHOCOLATES!! Created roundabout 1933 by the company Rowntree that then became incorporated within Nestlè, this proud box of dark chocolates has steadily become a national British Institution and, with a fantastic range of fillings, is undoubtedly one of our most popular boxed chocolates of all time especially during the Christmas season so what does some bright spark decide to do in Autumn 2007?Repackage the exterior and the interior creating a complete & utter disaster of cold, insipid chunky packaging coupled with indifferent and more insipid-flavoured chocolates inside! The only good idea was to reduce the actual amount of chocolates seen as they taste horrid!Are we being cheated here??Were the spending public even minimally consulted about it?? I bet they were not…
Why tamper with something that so obviously did not need changing??? Why do some companies feel that EVERYTHING needs updating? Well, I have got news for you…NOT EVERYTHING NEEDS TO BE CHANGED! Sometimes it would be so much more commendable of them to actually dig their heels in and recognise when something does not need a makeover.
That it is actually fine the way it is, regardless of the passing years! This will be the first Christmas that thousands, nay millions, including me, will have to do without the habitual box of chocolates as NOTHING comes close to the original Black Magic! What do Nestlè say?…that they have spent a fortune developing the new chocs bla bla BLAH!…well we say…what a shame all that money was wasted then! Come on, the experiment is a TOTAL failure..I have read stories of people throwing them away after tasting regardless of whether given as a present or not! Who ever heard of anyone throwing chocolates away? Proof that this time Nestlè have got it seriously wrong…Let us hope this petition makes them open their eyes, fire the idiot who created / okayed the new version and convinces Nestlè to get back on track ASAP! New does not always mean better.

There are currently 534 signatures for this petition:

  1. Geraldine

    PLEAAAASE bring the originals back- not just the original flavours, but the quality! The chocolate and the fillings aren’t the same. Dear petition owner, can you try and advertise this petition more ? Put it on FB? Need more signatures!

  2. Geraldine Hanson

    Have recently been gifted a box of Black Magic, though they were pleasant it did not bring back the delight I remember from years ago so many of my favourites were missing please can someone put this right.

  3. David Gleadhill AUSTRALIA

    This terrible travesty does not deserve the name “Black Magic”.

  4. Nigel Race UNITED KINGDOM

    Black Magic chocolates were part of our National Identity. I don’t know how the Manufacturer is able to have the audacity to call them Black Magic now. Nestles acquire Rowntrees on the cheap and try to find ways of ‘cutting costs’. Same goes for Kraft with Terrys All Gold IMO and possibly even some Cadbury products! Thought that I would just air my feelings but do not believe anything will become of this petition. I do not appreciate the dumbing down of our traditional food products especially chocolate.

  5. Sharon Roberts UNITED KINGDOM

    I haven’t bought a box of Black Magic Chocolates for many years. I don’t see how Nestle are allowed to get away with calling the revolting selection they now offer and still call it Black Magic when it so clearly isn’t ! Bring back our much loved fillings. Montelimar, butterscotch and Hazlenut Cluster to name but a few.

  6. William Billett UNITED KINGDOM

    I remember eating black magic as a child and my mother and grandmother never stop talking about the original box today. Even though we buy the occasional box nestle black magic, the whole family keenly express their disappointment and 90% is thrown away. I know that it would be expensive to sell the original box (exactly as was) but they weren’t cheap in the first place and my family would certainly be prepared to pay for it. So please, bring back the secret of the black magic box!

  7. Clair Lannon UNITED KINGDOM

    Original Black Magic was a huge favourite of our family. Butterscotch, cherry cup, hazelnut cluster, Brazil nut …..not a bad one amongst them. Gran, mam and myself adored this wonderful selection. I can still remember the gorgeous smell when you opened the box. Just opened a box of the latest Black Magic, selection very very poor, same as every other brand on the market. Please please bring back the originals!

  8. Lynne Cutts UNITED KINGDOM

    Please bring back black magic chocolates of old these new ones are sickly not much variety so come on do what the people want and bring em back bring en back bring em back

  9. Ruth maher

    Please bring back the original chocs including toffee and mallow and butterscotch and all the nutty ones. It was the perfect box and I always had a box bought fir me at birthdays and xmas but I dont want them any more due tobthe boring new chocs. Bring back whatveveryone wants and be different to all the other chocolates on the market.


    They got rid of the best ones; hazelnut cluster and butterscotch. They aren’t as good now.

  11. Clare Scully UNITED KINGDOM

    Montelimar, marzipan, butterscotch, hazelnut cluster….all the best ones gone!

  12. Bridget Gunston UNITED KINGDOM

    Why on earth did they change Black Magic at all? The best flavours are all gone! Montelimar, the hard toffee one, butterscotch etc. They usd to be the best chocolates and I couldnr wait to eat them. My mum and I used to fight over the last montelimar and butterscotch ones. The flavours now are disgusting and so boring – all too similar and bland. Why include slabs of plain chocolate? If I want a slab I can buy one from the supermarket. I suspect it has to do with money. Who decides on flavours anyway? Why not put it to a
    Customer vote? You may actually start selling some!

  13. Roz Cashen

    The variety has gone, new flavours taste similar to each other and the luxurious special treat feeling has been lost. And please get rid of that piece of plain chocolate. If I wanted plain chocolate I would’ve bought it, it just seems lazy.


    Please bring back some hard centres for those who don’t like too many soft ones

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