Save Savile Row From Abercrombie & Fitch

1,843 Signatures | Petition Ended

Created March 21, 2012 by Gustav


Abercrombie & fitch has made an application to westminster council to open a children’s store at number 3 savile row, in the 200-year-old heartland of english bespoke tailoring. With its flagship store currently situated at burlington gardens, the american retailer – which manufactures casual wear (including hoodies) for youths – is determined to plant its off-shoot brand abercrombie kids around the corner “in plain, spoilt-brat view” of london’s most significant sartorial landmark. Number 3 is currently empty, but once housed the beatles apple offices and was the location of their final concert on the rooftop. Savile row is one of the few streets anywhere in the country to remain exclusively devoted to a single trade and we think the tradition of bespoke tailoring deserves to remain where it began 200 years ago. As well as boasting the manufacture of some of the best bespoke tailoring in the world, the row is an important tourist attraction, whose value will be entirely lost if chain stores selling overpriced t-shirts are allowed to open up there. There is also the issue of abercrombie & fitch’s habit of pumping foul-smelling cheap cologne out of its doors to entice gullible tourists in: this will affect not only the look of savile row but the smell.
tailors on savile row area are formally objecting to westminster council on the grounds of this retail development being hideously out of character with the row. David coleridge of h. Huntsman & sons said, “the arrival of abercrombie & fitch at the end of savile row would dramatically change not just the tone but the safety of the street. ”
we urge you to sign our petition, which we will present to westminster council in the hope that they will come to their senses and revoke abercrombie & fitch’s application.

This petition is now closed and is no longer accepting signatures!

There are currently 1843 signatures for this petition:

  1. Adam Fitzgerald UNITED KINGDOM

    Is nothing sacred?

  2. Matt Wenham UNITED KINGDOM

    Good show!

  3. Joshua Steele UNITED KINGDOM

    I’ll help in any way I can.

  4. Kodanshi Helcarver UNITED KINGDOM

    Savile Row should remain a name associated with quality tailoring only.

  5. Steven Allan UNITED KINGDOM

    Why does everyone seem hell bent on homogenising every aspect of our world? Protect Saville Row.

  6. Matthew Trott

    Say NO to chain stores in Savile Row.

  7. Jake Wilson Craw UNITED KINGDOM

    It is bad enough to see jeans on sale.

  8. Estelle Bilson

    having devoted 3 years of my life to no1 savile row this should not be allowed in this hallowed turf….

  9. Ricky Jones

    Savile Row is one of the few streets anywhere in the country to remain exclusively devoted to a single trade. The fact that the tailors on the street are protesting against this move shows how unsuitable such a shop is for this iconic road.

  10. Jack Faulkner

    Plainly this is an awful idea. I’m not conservative but there are limits.



  12. ken fong UNITED KINGDOM

    Savile Row is not savile row if it’s not the heart of British tailoring, Abercrombie is neither British nor tailored so i can’t see why it would think it would have a place there!

  13. Dom Ramos

    What would Bertie Wooster have said?

  14. Alexander Capel UNITED KINGDOM

    Absolutely disgraceful for Westminster council to even consider it.

  15. Paul Hart NETHERLANDS

    Say NO to vulgarisation of the Row!

  16. Rosanne Powell

    Abercrombie and Fitch have no place on a historic cultural street such as Saville Row. Outrageous!

  17. Maja Kudahl Hansen DENMARK

    Please do not put that thing there, please.

  18. Sally Parker UNITED KINGDOM

    Allowing chain stores to open on Saville Row is not a good idea for the reasons outlined in the petition


    Down with this sort of thing!

  20. paul carter UNITED KINGDOM

    Keep savile row as it is

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